PORTFOLIO
Please find a curated example of my favourite projects
Strategic Plan Design - AHS/UCalgary
Adobe InDesign - Information Design
33-page strategic plan designed for the Department of Medicine (AHS / UCalgary) for 2023–2028. I applied existing brand guidelines (fonts and colours) to create a fresh, engaging layout that presents the new plan clearly and professionally. Designed primarily in Adobe InDesign. Link to full document
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Client: Current Employer
Rocky Mountain Listening Room 2025
New logo & new launch documents
Re-branding the former Rocky Mountain Folk Club into the Rocky Mountain Listening Room (2025). Work completed so far includes: Logo design (Adobe Illustrator), social media templates (Canva for ease of volunteer use), responsive email design (MailChimp), Postcard/posters templates (Canva for volunteer ease of use). The updated branding retains elements of the old venue (font/colour - black, white and green), while introducing more modern elements. The original venue never really had a consistent logo or brand developed. The sound wave icon is intended to mirror an abstract mountain range to combine the name and purpose with a modern feel to attract a younger audience.
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Client: Volunteer Role with Rocky Mountain Listening Room
I was also included in the vision of the club - to introduce emerging artists "In-the-Round" alongside established artists - an idea that spurred from another project I am involved in writeon-songs.com.
Annual Report - Government of Canada
Adobe InDesign / Microsoft Excel
132 page document (PDF) created in Adobe InDesign in both English and French versions (copy provided). Raw excel graphs included (non designed). Specific government brand standards to be included, with the department colours (orange/purple). Deliverables were web friendly PDF and print friendly PDF, as well as all graphs for their HTML version.
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Client: Freelance client - CC Visual Communications on behalf of the Government of Canada Non-Insured Indigenous Health Benefits Plan department. Links to online full versions Eng | FR.
Outdoor & Indoor Menu Design
Adobe InDesign/Adobe Illustrator
Hungry Hippie Restaurant (Malta) had an existing logo developed. The new menu for the outside frontage of the restaurant was to take on "Chalk Board Style" design and incorporate their logo colours. The menu for inside the restaurant was to use elements of their logo and colours. A few assets were provided to include. The project started off with a simple menu which then grew to developing takeout bags, sandwich board art, outdoor menu, and social media post design and special event menus.
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Client: UpWork Client from Malta - Freelance
Backyard Betties Marketing Collateral
Adobe InDesign / Wix / Illustrator / Canva
All marketing and branding for the Backyard Betties Calgary based Americana/Folk band. Assets include: Electronic Press Kit, Website, Posters, Spotify release covers, Spotify Canvas (reel/video) and merchandise designs T-shirts / hats / coasters / Bags / Stickers).
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This is a personal band project, my role in the band alongside performing includes handling all the marketing collateral needed. Link to website | Link to Spotify | Link to Instagram